05. 2025

We launch a revolution in fresh herb retail - the first growing tower installed in Bratislava

The innovative StoreField® Growing System allows customers to watch fresh herbs grow directly in the store – and take them home at peak quality.

We have successfully completed its first commercial installation of a microgreen growing tower directly inside a retail space. The debut took place at Nom Nom Asia, a community grocery store in Bratislava’s Fresh Market, offering shoppers a completely new way to access ultra-fresh, healthy herbs without a long supply chain.

The StoreField® Growing System makes it possible to cultivate herbs right at the point of sale. Customers can literally harvest their own fresh microgreens – like arugula, broccoli, juicy radish, garlic, and many more – offered in three specially curated mixes: Garden Mix, Spicy Mix, and Earthy Spices.

This new system delivers food that’s hyper-fresh, pesticide-free, packaging-free, and full of authentic flavor rarely found in traditional stores. Moreover, growing herbs on-site significantly reduces environmental impact and carbon footprint.

“The first StoreField® tower installation is a major milestone for us – but more importantly, it marks the beginning of a much bigger mission: to give people the opportunity to see, smell, and taste fresh, naturally grown food right where they live and shop”,
says Martin Baláž, founder of StoreField®.
StoreField® bridges modern agricultural technology with the retail experience, responding to the growing demand for fresh, local, and authentic food.

The owner of Nom Nom Asia adds:

“We’re always looking for unique ways to bring our customers fresh, authentic, and high-quality ingredients. StoreField® impressed us because it’s not just a product – it’s an experience. Watching your food grow right in front of you is something special.”

Come and see it for yourself:
Fresh Market Bratislava – Nom Nom Asia – StoreField® tower in full operation.

Why Freshness Matters at the Point of Sale

Freshness isn’t just about how food looks - it’s about trust. When customers see produce that’s still alive and growing, hesitation disappears and confidence kicks in. StoreField® brings a new level of visibility and taste to everyday shopping.

What StoreField® Actually Is - and Why It Works

It’s not a gadget or a niche display. StoreField® is a fully supported, in-store growing system delivered as a service. From GrowPad™ refills to remote monitoring, it brings freshness into your store without adding complexity.

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