05. 2025

We launch a revolution in fresh herb retail - the first growing tower installed in Bratislava

The innovative StoreField® Growing System allows customers to watch fresh herbs grow directly in the store – and take them home at peak quality.

We have successfully completed its first commercial installation of a microgreen growing tower directly inside a retail space. The debut took place at Nom Nom Asia, a community grocery store in Bratislava’s Fresh Market, offering shoppers a completely new way to access ultra-fresh, healthy herbs without a long supply chain.

The StoreField® Growing System makes it possible to cultivate herbs right at the point of sale. Customers can literally harvest their own fresh microgreens – like arugula, broccoli, juicy radish, garlic, and many more – offered in three specially curated mixes: Garden Mix, Spicy Mix, and Earthy Spices.

This new system delivers food that’s hyper-fresh, pesticide-free, packaging-free, and full of authentic flavor rarely found in traditional stores. Moreover, growing herbs on-site significantly reduces environmental impact and carbon footprint.

“The first StoreField® tower installation is a major milestone for us – but more importantly, it marks the beginning of a much bigger mission: to give people the opportunity to see, smell, and taste fresh, naturally grown food right where they live and shop”,
says Martin Baláž, founder of StoreField®.
StoreField® bridges modern agricultural technology with the retail experience, responding to the growing demand for fresh, local, and authentic food.

The owner of Nom Nom Asia adds:

“We’re always looking for unique ways to bring our customers fresh, authentic, and high-quality ingredients. StoreField® impressed us because it’s not just a product – it’s an experience. Watching your food grow right in front of you is something special.”

Come and see it for yourself:
Fresh Market Bratislava – Nom Nom Asia – StoreField® tower in full operation.

The 10-Second Harvest: Why a Live Cut Changes How People Buy

There’s a tiny pause right before people decide what goes on their plate. In November - when dishes get heavier and the air turns sharp - that pause matters even more. It’s where microgreens do their quiet magic. Not as a garnish, not as a sales trick, but as a 10-second harvest: reach in, snip, quick rinse, add. Those few seconds change how the food smells, how it looks, and most of all how someone feels about choosing it.

Why StoreField® Microgreens Don’t Need a Label

Walk through any supermarket and you’ll see a forest of labels. Packages promise freshness, local origin, eco-friendliness, or premium quality. Stickers, seals, and claims are everywhere - each one trying to convince the customer that what they’re buying is trustworthy.

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