04. 2025

What StoreField® Actually Is - and Why It Works

The food retail space is full of new technologies - from smart shelves to AI-enabled fridges. Some make a real impact. Others just create more complexity. StoreField® was built to do something simpler: grow real food, in real stores, in a way that fits naturally into daily operations.

It’s not a high-tech statement piece or a sealed system that no one understands. It’s a growing unit designed for retail - durable, clean, visually engaging, and built from materials that are friendly to the planet and made to last in high-traffic environments.

But what makes StoreField® different isn’t just how it looks. It’s how it works behind the scenes.

StoreField® is offered as Growing-as-a-Service. That means it’s not a one-off product, it’s an entire operational layer we provide and maintain. From automated towers to continuous GrowPad™ delivery and full system support - it’s a complete service model, designed to take the pressure off store teams.

Here’s what’s included:
  • A fully automated growing tower with integrated lighting and climate control
  • Regular deliveries of fresh GrowPads™ - clean, pre-seeded, and ready to insert
  • Support from us to get your team confident with the process
  • System monitoring and diagnostics to keep things running smoothly
  • Ongoing support - not just at setup, but throughout your entire subscription

What does your store need to provide? A water intake, a drain connection, and a standard power outlet. The infrastructure is compact, clean, and non-intrusive - and we’re happy to support the setup process as needed.

The operation itself is straightforward. Your staff won’t be farming. They’ll be swapping GrowPads™, keeping the system clean for customers, and occasionally answering questions from curious shoppers.

It’s a new kind of product category - one that runs in the background but makes a big impression up front.

StoreField® brings microgreens into the store without depending on cold storage, packaging lines, or third-party logistics. It’s one less thing to worry about - and one more way to show customers that your store is adapting to what’s next.

No new departments. No major infrastructure. Just a daily presence of freshness, visibility, and progress.

Because sometimes, the most innovative things are the ones that simply make sense.

No Fridge Needed: Fresh Microgreens Without Cold Chain

In traditional grocery retail, freshness often comes at a high cost. Herbs and leafy greens are rushed from greenhouses to central warehouses, chilled in transport, and cooled again in-store - all within a tightly managed cold chain designed to slow down wilting. But what if the greens never needed the cold at all?

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